Apple's long-rumored smart home hub finally has a name. According to Bloomberg's Mark Gurman in the latest Power On newsletter, the device will be called HomeView, debuting at Apple's "Welcome home" event on October 13 and shipping around mid-November — about two weeks after the new Apple TV 4K and HomePod mini hit stores on October 30.
The HomeView name first surfaced Friday in a trademark filing by a shell company, spotted by MacRumors and credited by Gurman. "View" reportedly captures how it's meant to be used: a display you look at and control mainly with your voice. The design nods to the classic iMac G4 — a floating display atop a speaker base — with a wall-mountable version using a flat, square base.
Colors are already specific: the countertop model with its metal speaker base comes in space gray, silver, starlight, and pink, while the wall-mounted version is limited to space gray and silver. It will reportedly sound better than the new HomePod mini. Inside is an A18 chip, a roughly 6-inch square screen, and a FaceTime camera.
The hub's centerpiece is voice, with Siri AI as the core of the user experience; the screen supports touch but plays second fiddle. It runs a limited selection of Apple apps and has no dedicated App Store — third-party apps might project widgets from a nearby iPhone, but installing apps is off the table. Apple's message is clear: this isn't an iPad, it's a voice command center for the home, on a counter or a wall.
Beyond the hub, Apple is preparing an "Apple Home Collection" of accessories developed with LG: a doorbell, smart deadbolt lock, thermostat, temperature sensor, and security cameras (indoor, outdoor, and floodlight models). Apple handled design and engineering while LG manufactures and supports them, though those products aren't expected until later in 2026 at the earliest. Schneider Electric is partnering on energy devices for Europe. Everything supports Matter and Thread for compatibility with existing accessories.
One notable backdrop: last week Apple acqui-hired the Huxe team, the audio app built by the former NotebookLM crew. With HomeView putting Siri AI front and center, the real star of the October 13 event may not be the hardware at all, but an AI assistant Apple can finally show off. No pricing has been reported — all answers arrive on stage.